Program: Fly Free America
Client: TaylorMade Golf
Venues: Nationwide
Theme: "Drive and Fly" Directive: Incentive with purchase
Drive and Fly Overview
Adidas TaylorMade Golf needed an incentive program with high-perceived value that would drive potential buyers to their participating dealers.
ETTSI Director of business development Jim Whitehead suggested the nationally known Fly Free America program. ETTSI assisted the TaylorMade tech department with the development of a unique redemption system using the serial number from the purchased golf club. Quarter page print ads were placed in USA Today and point of purchase materials were placed in participating retailers. Web based advertisement was also provided to e-commerce merchants.
The promotion exceeded all initial projections. TaylorMade Golf and ETTSI are currently designing a point-based loyalty program using Fly Free America.
TaylorMade is currently contracting with Sit° continue the program several more times throughout the year, and it has been approved nationwide.
