Case Study
Program: "Fly Free America"
Client: CompUSA
Venues: Nationwide
Theme: Extra Credit
Directive: Sales Incentives
Extra Credit" Overview
CompUSA requested an incentive program with high perceived value that they could use throughout the United States to boost the sales of laptop and desktop computers. ETTSI recommended their nationally recognized "Fly Free America" incentive that offered two complimentary round-trip airline tickets to any one of 34 Resort locations throughout the United States, Hawaii, Mexico, and the Caribbean.
CompUSA used newspaper circulars, in-store POP, and their website to broadcast the promotion. The promotion was initially run in a small test market on the week beginning July 24th, 2005. Based on the performance of the test market demographic, CompUSA decided to expand the promotion nationally for the week of August 7th, 2005.
A total of 18,000 Fly Free America packages where distributed as bonus gifts after consumers registered their new computer purchases.
